Google Messages is making it easier to spot RCS marketing spam

Credit: Edgar Cervantes / Android Authority
TL;DR

Google is introducing rounded-square icons for RCS business chats to distinguish them from the circular icons used for personal conversations.
Verified business agents will now display a checkmark, while the legacy shield icon is being replaced by a detailed profile page.
These visual updates are designed to help users quickly identify, manage, and bulk-delete RCS marketing spam.

Google Messages is the primary messaging platform on Android smartphones, and thanks to RCS, it’s quite capable. However, Google Messages isn’t perfect by any means. In some regions, the app has been a carrier of RCS ad spam, and while the situation has improved in the past few years, it’s still a frequent occurrence. Thankfully, in the near future, Google will make it easier to distinguish your friends from the brands in your Google Messages inbox, improving the RCS experience.

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Google recently changed the branding and verification for RCS for Business to ā€œenhance user trustā€ and ā€œalign with Google standards.ā€ As part of these changes, the RCS for Business messages will adopt a new rounded-square shape across Google Messages, including the conversations list, conversation screen, and conversation details. Verified agents now also include a verified checkmark.

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