Xbox CEO Asha Sharma teases “radically different business models”, hints at potentially cheaper console to arrive this year

Last updated: 2026年6月10日 am10:12

Xbox’s fresh-faced CEO, Asha Sharma, has taken over the gaming division at an unenviable time. Rising costs of RAM and storage have forced Microsoft – and its competitors Sony, and Nintendo – to increase prices to previously unseen levels.

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Xbox CEO Asha Sharma teases “radically different business models”, hints at potentially cheaper console to arrive this year

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