There was a point when everybody knew what Sora was, even if — nay, especially if — they were outside the tech circle. The insanely realistic demo videos drew widespread attention, and OpenAI’s video generation tool went viral overnight, quite literally. It felt like it was having its own ChatGPT moment at the time. Fast forward to today, and Sora is officially dead.
Its demise might lead you to believe that the video generation category itself is having a tough time, but that couldn’t be further from the truth. Our entire social feed is filled with AI-generated slop these days, and Google’s Veo — Sora’s direct competitor — is thriving, as are a dozen other similar tools. So, what did Sora get wrong? And what exactly is Google doing right to stay on top of the video generation game?
