It’s been roughly three months since Asha Sharma took over Xbox, and changes to corporate and business direction haven’t stopped coming. From scrapping the “This Is an Xbox” ad campaign to dropping Game Pass prices in exchange for new Call of Duty titles not being on the service from day one, today’s Xbox is already feeling different. However, Xbox leadership knows the work is only starting, and it’s closely monitoring player feedback via the newly-launched Xbox Player Voice.
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