App developers can now ask you to downgrade your subscription when you try to cancel it via the Play Store.
Users can still quickly cancel their app subscriptions from the resulting menu, though.
This feature joins other recent additions like app recommendations in Gemini and expanded Ask Play capabilities.
The Google Play Store gives you a dedicated page to manage your subscriptions, making it pretty easy to cancel them. However, Google will let app developers persuade you to think twice before canceling.
Google announced at its I/O event that app developers can soon prompt users to downgrade subscriptions instead of canceling them. Tapping the cancel subscription button in the Play Store app will still show a menu with Keep subscription and Cancel subscription buttons, but you’ll also see options to switch to a cheaper plan.
