I’m not a Tensor chipset hater. Most of the criticisms are overblown and stem from a time when Google had legitimate issues with earlier generations. If you were a Pixel 6 or 7 owner, I feel your pain, and there’s nothing Google can do to ease your frustrations. However, Google has cleaned up many of the issues with recent chipsets.
Still, there’s always been a debate about whether Google’s custom SoCs were worthy of a flagship phone. I’ve largely given Google a pass for its lackluster benchmarks compared to Qualcomm’s more powerful chipsets, because it built value in other ways. The strategy is also working. Pixel sales are up, and customer satisfaction has significantly improved.
