Startup

The 51 Percent Rule: They Lost Their Jobs and Googled: ‘What to Make With Goat Milk.’ Now They Run a $60 Million Soap Empire

The 51 Percent Rule: They Lost Their Jobs and Googled: ‘What to Make With Goat Milk.’ Now They Run a Million Soap Empire

The founders of Beekman 1802 went eight years without drawing a salary or taking much investment. Their 51 percent rule is something all co-founders should consider.

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