E445| Charlotte Heidmann – ADIZERO Category Director

About this Episode

This week, Thomas sits down with Charlotte Heidmann, the absolute boss of the Adizero line over at Adidas. If you’ve been mind-blown by the Evo Pro 1, Prime X, or the runaway hit Evo SL over the last few years, this episode is a goldmine. We dive deep into the pressure of shaking up the super-shoe industry, how the innovation team operates, and what it’s like to receive unfiltered feedback from pinnacle athletes like Benson Kipruto and Tigist Assefa. Then, we pivot to an incredibly relatable runner’s journey: Charlotte taking on her very first marathon in Tokyo. She shares the inside scoop on her training plan, the intense emotional relief of crossing the finish line in a stellar 3:36:48, and why she chose to race in a colorway that wasn’t exactly her favorite.

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