David Ellison’s Paramount Inks Five-Year Streaming Deal for Professional Bull Riders’ Unleash the Beast Tour

Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR’s Unleash the Beast tour. Financial terms of the deal weren’t disclosed. News of the deal comes after Paramount, now led by chairman and CEO David Ellison, signed a seven-year, $7.7 billion […]

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