Google is introducing a new shopping feature called “Universal Cart.”
This feature is an intelligent cart and agentic hub that works across merchants and services, allowing you to add shopping items as you browse Search, chat with Gemini, read Gmail, and more.
Universal Cart is rolling out to Search and the Gemini app in the US this summer, with YouTube and Gmail to follow.
Earlier this year, Google unveiled Universal Commerce Protocol (UCP), a new common language for AI agents to make autonomous shopping part of the buying experience. The company also recently introduced a new payments infrastructure to make agentic checkouts more seamless. Despite concerns brought up by US lawmakers, Google is now tying this all together by introducing a new shopping feature.
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