UTA Indie Sales Head Rena Ronson Dishes on Decades of Market Disruption, How AI Can Benefit New Voices and Her Sacred Cannes Tradition

Varietymattdonnelly

Tracking the movements and insights of film sales agents – especially in the indie market – is about as inside baseball as it gets in Hollywood. They are hardline negotiators, wining and dining, cajoling and haggling to get filmmakers and producers the best deal possible.  Those agents also happen to be some of the most press-averse figures in the industry […]

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