The Fitbit Air is one of the most interesting new wearables we’ve seen from Google/Fitbit in a while. The screen-less design is gunning right for WHOOP, the Pixel Watch tie-in is intriguing, and the $100 price tag is fantastic. For Fitbit enthusiasts, the Air looks pretty compelling right out of the gate.
However, with Google positioning the Fitbit Air as a lighter, smaller fitness tracker to be used either on its own or as a Pixel Watch companion, a big question is likely on many people’s minds: Why not make a smart ring instead?