At Milan Design Week 2026, Samsung unveiled “Project Luna,” a round-screened AI companion designed to be a “believable” home concept.
Treading carefully after the Ballie robot’s unfulfilled promises, Samsung is pitching Luna as a design experiment rather than a guaranteed product.
Samsung once promised that its Ballie smart home assistant robot would be in your homes, but quietly walked back on that promise. The company isn’t done with assistant robots, though. Samsung has now showcased its Project Luna AI companion, but, treading cautiously, this is referred to as a concept rather than a promised product.
Project Luna is a round screen with a swiveling head, first spotted in a video Samsung posted about the company’s exhibition at Milan Design Week 2026.
