YouTube Premium price hike: Will you pay up or finally cancel?

Plenty of streaming services have recently raised their prices, and YouTube Premium has finally joined the pack. Premium prices now start at $15.99 for individual monthly plans, a far cry from the $9.99 pricing of YouTube Red (2015) and the $11.99 launch pricing of Premium (2018). Upward changes are reflected across all YouTube Premium plans.

YouTube Premium prices (Old price, July 2023 – March 2026)YouTube Premium prices (New prices, March 2026 onwards)

Individual (Monthly)$13.99$15.99

Individual (Annual)$139.99$159.99

Family (Monthly) – Up to six members$22.99$26.99

Lite (Monthly, individual)$7.99$8.99

Student (Monthly, individual)$7.99$8.99

To YouTube’s credit, this is the first major adjustment since July 2023. However, because this increase arrived without a formal press release or public warning, the “sticker shock” in the community is palpable.

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